The Brief
Nails by Nicky needed a brand elegant enough to match the actual nail art, and a social presence that could book appointments on its own — pricing, services, and booking info, without a client having to ask.
The Solution
A custom hand-drawn wordmark, a soft blush-and-sage palette, and a full Instagram content set — service menus, booking prompts, and styled nail photography templates — handled as an ongoing monthly retainer.
