The Brief
A self-directed concept: design a body wash line that felt indulgent on a bathroom shelf without losing its natural, sulfate-and-paraben-free promise — across four scent variants that had to read as one family from across a store.
The Solution
A botanical line-mark and arched label frame built around each scent's own hand-drawn illustration, set on a soft gradient specific to that variant, with a consistent type system so the range reads together on shelf and apart on close inspection.
